The Value of Working with us!

Dated: March 22 2024

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The Value of Working with Sheri & John Lawlors, REALTORS®

Working with John and Sheri Lawlor, REALTORS in East Tennessee offers unparalleled value to anyone navigating the real estate market in the region. With their extensive expertise and deep understanding of the local market trends, John and Sheri Lawlor bring a wealth of knowledge to the table. Known for their integrity, professionalism, and dedication to exceeding client expectations, John and Sheri Lawlor go above and beyond to achieve optimal results for their clients.

Whether you're a first-time homebuyer, a seasoned investor, or looking to sell your property, partnering with John and Sheri Lawlor guarantees a smooth and rewarding real estate experience in East Tennessee.

Pre-Listing with Sheri & John Lawlor, REALTORS®

  1. Lead generate and secure appointment with a seller

  2. Confirm listing appointment

  3. Prepare specific questions for sellers at listing appointment.

  4. Research all comparable currently listed properties.

  5. Research recent sales through the MLS and/or public records databases.

  6. Research "Average Days on Market" for this type of property, price range and location.

  7. Download and review property tax information.

  8. Prepare CMA with listing and sales data from MLS. 

  9. Determine a marketing plan to aid in positioning the home to sell.

  10. Obtain a copy of subdivision plat/complex lay-out.

  11. Research property's ownership and deed type.

  12. Research property's public record information for lot size and dimensions.

  13. Research and verify legal description.

  14. Research property's land use coding and deed restrictions.

  15. Research property's current use and zoning.

  16. Verify legal names of owner(s) in county's public property records.

  17. Prepare listing and/or pre-listing presentation package with above materials.

  18. Perform exterior Curb Appeal Assessment of subject property.

  19. Compile and assemble formal file on property.

  20. Confirm current public schools.

  21. Review listing appointment checklist to ensure all steps and actions have been completed.

Listing Appointment with Sheri & John Lawlor, REALTORS®

  1. Give seller an overview of current market conditions and projections

  2. Review agent's and company's credentials and accomplishments in the market.

  3. Present company's profile and position or niche in the marketplace.

  4. Present CMA results to Seller, including Comparables, Solds, Current Listings, and Expireds as well as the Seller's Current Competition on the Market.

  5. Offer marketing/positioning strategy based on the factors of: location, condition, time, marketing, financing and price by using professional judgment and interpretation of current market condition

  6. Discuss goals with sellers to market effectively.

  7. Explain market power and benefits of MLS.

  8. Explain market power of an online marketing strategy and go over marketing plan once seller has hired agent.

  9. Explain the work the brokerage and agent do behind the scenes and agent's availability.

  10. Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers.

  11. Present and discuss strategic master marketing plan once a seller has hired agent.

  12. Explain your agency relationship with seller.

  13. Review and explain all clauses in Listing Contract and supporting documents and obtain seller's signature.

  14. Provide copies to seller of all signed documents within 24 hours.

  15. Refer sellers to a REALTOR at their new destination, if applicable.

After Seller has signed a Listing Agreement with Sheri & John Lawlor, REALTORS®

  1. Ask Seller to complete Property Condition Disclosure and review with seller. Ask any necessary questions related to condition of home.

  2. Review current title information.

  3. Measure overall and heated/air conditioned square footage if needed.

  4. Measure interior room sizes if needed.

  5. Confirm lot size via owner's copy of certified survey/ILC, if available.

  6. Note any and all unrecorded property lines, agreements, easements.

  7. Obtain house plans, if applicable and available.

  8. Review house plans and make copy.

  9. Order plat map for retention in property's listing file.

  10. Obtain current mortgage loan(s) information: companies and loan account numbers.

  11. Verify current loan information with lender(s).

  12. Check assumability of loan(s) and any special requirements.

  13. Discuss possible buyer financing alternatives and options with the seller.

  14. Review current appraisal if available.

  15. Identify Homeowner Association manager if applicable.

  16. Verify Homeowner Association Fees with manager - mandatory or optional and current annual fee.

  17. Order copy of Homeowner Association bylaws and/or protective covenants, if applicable.

  18. Research electricity availability and supplier's name and telephone number.

  19. Calculate average utility usage from last 12 months of bills.

  20. Research and verify city sewer/septic tank system.

  21. Water System: Calculate average water fees or rates from last 12 months of bills.

  22. Well water: Confirm well status, depth and output from Well Report.

  23. Natural gas: Research/verify availability and supplier's name and telephone number.

  24. Verify security system, current term of service and whether owned or leased.

  25. Verify if seller has transferable Termite Bond.

  26. Ascertain need for lead-based paint disclosure.

  27. Prepare detailed list of property amenities and assess market impact.

  28. Prepare detailed list of property's "Inclusions & Conveyances with Sale."

  29. Compile list of completed repairs and maintenance items.

  30. Send "Vacancy Checklist" to seller if property is vacant.

  31. Explain benefits of Home Owner Warranty to seller.

  32. Assist sellers with completion and submission of Home Warranty Application.

  33. When received, place Home Owner Warranty in property file for conveyance at time of sale.

  34. Have an extra key made for the lockbox.

  35. Verify if property has rental units involved. If so:

  36. Make copies of all leases for retention in the listing file.

  37. Verify all rents and deposits.

  38. Inform tenants of listing and discuss how showings will be handled.

  39. Complete "New Listing Checklist."

  40. Review results of Curb Appeal Assessment with seller and provide suggestions to improve selling potential.

  41. Discuss preparations and staging needed for effective marketing.

  42. Suggest seller make necessary repairs or upgrades.

  43. Review results of Interior Decor Assessment and suggest changes to shorten time on market

  44. Load listing into transaction management software program

  45. Schedule professional photography and videographer. Discuss efficacy of panoramic/virtual tour photography.

  46. Prepare marketing materials for distribution including Just Listed postcards. Preview and proof all ads.

  47. Discuss showings with sellers and prepare showing instructions for buyers' agents.

  48. Place sign and lockbox on property.

  49. Prepare Property Information Book to be displayed in the home during showings.

  50. Coordinate with local lender for mortgage flyer to be included in Property Information Book.

After Listing Goes LIVE with Sheri & John Lawlor, REALTORS®

  1. Enter property data, photos/video and disclosures into MLS.

  2. Proofread MLS listing for accuracy - including proper placement in mapping function.

  3. Provide seller with MLS Listing within 24 hours.

  4. Execute initial steps of your marketing plan.

When Sheri & John Lawlor, REALTORS® Market Your Listing 

  1. Confirm listing is online and in places it should be.

  2. Promote listing within your company.

  3. Promote listing to other agents.

  4. Schedule an agent Open House or property tour.

  5. Schedule public Open House.

  6. Mail Open House invitations to neighbors.

  7. Place print and internet ads previously prepared.

  8. Mail Out "Just Listed" notice to all neighborhood residents.

  9. Advise Network Referral Program of listing.

  10. Place ad in local newspaper

  11. Follow up with neighbors after Open House or Just Listed Cards are received.

Blog author image

Sheri Lawlor

Hello, I'm Sheri, and I'm not just a Realtor; I'm a passionate advocate for my clients, with a strong background in the financial world and a love for family, faith, and the outdoors. With several yea....

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